Real estate listings – Internet Vs newspaper
Whether you are looking to buy a home for yourself or whether you are just looking to just in real estate, you will need to find out what is available in the market place.Internet and newspapers are the most common ways of searching real estate listings.
With internet gaining popularity, internet real estate listings have become one of the easiest ways of checking out the real estate market. Though the traditional method of looking for real estate listings (through newspapers) is still one of the most used methods, it is a very time consuming one. You have to read through various listings and sort out the ones that seem more suitable to you (and possibly write down the phone numbers and contact details on a piece of paper) and then call up the owners/brokers to fix an appointment for viewing the property (which may turn out to be a waste of time in the end).
Moreover, the newspaper listings generally happen on a weekly or bi-weekly basis. So if a deal has materialised in the meanwhile, there is no way you can check it without actually calling up all of the local real estate companies. On the contrary, the internet real estate listings (on a good real estate listings website) are updated everyday. And new real estate listings go up live as they happen on the internet(i.e. they don’t wait for the newspaper to get published).
So, if you have been using only the newspaper as your source of real estate listing information, you might end up getting stale information and missing the home of your dreams, or the ideal investment. As such, making the first offer can make a big difference when it comes to real estate.
Further, you don’t need to go through all the real estate listings in order to determine the listings that look suitable to you. Much like Google many sites today allow you to specify various search criteria/ filters in order to get only those real estate listings that you really want to look into. This is a big advantage when compared with newspapers where listings are generally classified just on the basis of location of the property. Thus you can save a lot of time here by browsing only through the real estate listings that are of interest to you.
There is no need to note phone numbers etc; you can just take printouts of the listings you want. Some websites also provide tools/ facilities to track the search criteria for you. You could even contact the listing agent by sending a message through the website (some websites provide such email type of facility). Another important benefit from real estate listings on internet is that some of them also contain images of the property. So you can have a look at the images and see if you like the property at all.
So, real estate listings on the internet do seem to offer a lot of convenience. However, internet or newspaper is really a matter of personal choice too.
Real estate advertising in newspapers boomed along with the funny money-fueled housing market, rising to what probably will be an all-time high of nearly $5.2 billion in 2006 from annual levels of approximately $3 billion at the …
During his 7 years working at the company, online Australian ad spend in real estate grew from around $7 million a year to over $180 million a year. In developed markets around the world, print advertising has pretty much dropped off.
It has always been customary for realtors to do a heavy amount of print advertising. The best marketing campaigns had real estate professional’s faces on the backs of phone books, on bus stop benches and all over the weekly newspapers.